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Business Principles

Group Founder
Henry H.Sonnenberg
1895~1987
  Business is people.
  Confidence and respect are the basis for any relationship.
  Think in principles. Focus on the essentials but know your business in every detail.
  Don’t go with the crowd. Offer something different and if possible, unique.
  Don’t be afraid to make mistakes, nor to admit them. Only he who does nothing makes none.
  Trying is better than analysing; if you can limit the risk.
  Listen to advice. But have the courage of your own convictions.
  Distinguish between deals and relationships. A deal is a single event, whereas a relationship requires mutual trust and a sound ongoing basis.
  Timing is critical. There is a time to move expeditiously and there are times when one should do nothing.
  Common Sense and Instincts are far more important than intelligence and what one has learned.
  Know your own limitations. Beware of people who don’t know what they don’t know.
  The only certainty is change. The ability to survive and flourish depends on flexibility and the willingness to constantly adapt to a changing world.